(JP Magical Change Poster)

Key visual

Jewelpet Magical Change (ジュエルペット マジカルチェンジ Juerupetto Majikaru Chenji?) is the 7th and currently the final anime series based on the Jewelpet franchise by Sanrio and Sega Toys. The series is produced by Studio DEEN, now handling official production of the Jewelpet anime series. The series is directed by Nobuhiro Kondo and written by Masahiro Yokotani.


The Jewel Palace has lost all its magic and falls from the sky and in the middle of a rural human town. The Jewel denizens learn that the humans have lost all interest in magic. To restore their belief in magic, Jewelpets transform into humans to study more about them.[1]

The series follows the adventures of Ruby and her long-best human friend Airi Kirara as they embark on a quest to spread the magical wonders to the humans around the world.

Jewelpet: Currently On the Run

At the end of every episode, there is a short segment telling the story of a mob-like organization led by Labra, who wants to take away positive feelings from the world. She endlessly chases Ruby, who refuses to take part in the organization.



Returning Jewelpets

New Jewelpets


The anime was first revealed at the 2015 Winter Wonder Festival in Japan and later confirmed in the March issue of Shogakukan magazine Pucchigumi. The April issue of the same magazine also confirms about the show's new concept, this time revolving around the Jewelpets now able to transform into humans (Moe anthropomorphism) through special magical means, which plays the essential point to the anime's storyline. This anime marks the return of its magical girl theme after five years since it's second installment Jewelpet Twinkle☆ in 2010.

The anime is directed by Nobuhiro Kondo, the director of Nobunagun, while the writing is handled Masahiro Yokotani, who worked on Free! and Free! - Eternal Summer. The entire anime is handled by both Studio DEEN for the animation and TMS Entertainment for the licensing, making it their first time handling the Jewelpet anime and the second time to be handled outside of Studio Comet.

Most of the voice actors from the previous Jewelpet seasons return to voice the Jewelpets as usual. However, there were some minor changes to the casting:

Garnet and Sapphie were taken out from the main cast and they were replaced with Labra, Luna and the 42nd Jewelpet, Larimar instead. Although Garnet and Sapphie appeared later on as side characters and both Aya Hirano and Nozomi Sasaki reprised their respective roles as usual, Ruby's voice actress, Ayaka Saito, said on her blog that she was sad for the absence of Garnet and Sapphie and her voice actresses, stating that it was a "sad farewell due to behind the scenes circumstances".

The 4-idol group Dorothy Little Happy confirmed, on March 16, that they will sing the ending theme song for the anime, to coincide with their 5th Anniversary tour in Japan. a 30-second promotional video has been uploaded to Youtube by Sega Sammy's subsidiary TMS Entertainment with Sanrio's and Studio DEEN's permission.

On April 3rd 2015, the day before the anime even started it's run, there was a special live event held on Sanrio Puroland in conjunction with the new series' launch. The group Dorothy Little Happy and the main voice actors were present in the event as the fans viewed the first episode.

Ruby's voice actress Ayaka Saito herself, stated on her blog that the anime will run for 39 episodes.

The anime premiered on April 4, 2015, and ended on December 26 of that same year, on all TXN stations, including TV Tokyo and TV Osaka at 9 a.m on Saturdays.

On December 31, Ayaka herself announced on her blog that she would leave Vocal Cooperation and then transfer to Remax to work on other animes, making Magical Change the last Jewelpet season where Ayaka voices Ruby. She did voice Ruby in both of the Rilu Rilu Fairilu crossover episodes since that announcement, so there are rumors that this announcement is not true.

A rerun show entitled Jewelpet Magical Change: Dream Selection aired on January 9, 2016, on the same time slot on TV Tokyo.


During the press conference of the anime, the singer, misono, stated that she was able to get the role for Luna through a fair audition, despite her announcement of retiring in the media business, she was happy to be the part of the cast.[2]

However, the fans became enraged and began sending hate mails against her.

Rumi Shishido herself was aware of this situation and also shocked by it. She said in her tweet that she was not informed that there was even an audition to replace her, or even the fact that she had been replaced. Although, she told to people to stop attacking her and to clean her name.

On April 14, 2015, misono did an update on her blog and made a public's apologies to the fans and Rumi Shishido, stating that "I said [I got the role] due to 'talent' and 'my own strength,' but I was wrong... It's 'thanks to the staff...' I'm so sorry." She also stated that she was very happy about her debut to an anime that she couldn't stop thinking about herself and that she never wanted to make a situation in which she "stole" someone's role or work. She went on explaining that she had been receiving some hate mails and even multiple threats of "die" and "commit suicide" online due to the change. however, she did note that she wants to hear their opinions, advice, and feelings about her acting during the show from parents, and assured viewers that she would not ignore their voices.


Main article: Jewelpet Magical Change/Episode List


  • This is the first season in the series without a major antagonist.
  • Jewelpet Magical Change is by far the shortest season to date, with 39 episodes instead of 52.
  • This is the second season to not have a recurring episode titling theme.
  • This is the first and only season where the main mascot trio is not implemented; Garnet and Sapphie have been recast as side characters instead of being in lead roles alongside Ruby.
  • Magical Change adapts the concept of Gijinka (moe anthropomorphism) for the Jewelpets.
    • Show by Rock, another Sanrio franchise, uses the same concept and had an anime adaptation that started airing in the same season (April 2015).
  • This is the first season to have more than one ending song.
  • Being animated by Studio DEEN, this is the first and only season to be animated completely not by Studio Comet.


Concepts & Artwork





  • Director: Nobuhiro Kondo
  • Series composition: Masahiro Yokotani
  • Character design: Hiroki Harada, Tomoko Miyakawa
  • Art director: Chikara Nishikura


  • Sound production: Dax Production
  • Music production: F.M.F
  • Anime production: Studio Deen
  • Production: TV Tokyo, TV Tokyo Media Net




  • Miya: Haruka Yoshimura


  1. (2015, March 18). Sanrio, Sega Reveal 7th Jewelpet Magical Girl Anime. AnimeNewsNetwork. Retrieved April 17, 2015
  2. (2015 April 13). Singer misono Apologizes For Confusion of Replacement of Rumi Shishido in Jewelpet. AnimeNewsNetwork. Retrieved April 17, 2015.
  3. 3.0 3.1 (n.d). Jewelpet: Magical Change (TV). AnimeNewsNetwork. Retrieved April 9, 2015
VTEJewelpet Magical Change Episodes
Episode 1-10 01: Search for Ruby! / Magical Change with a Magical Stone! • 02: Laura, Full of Dreams / Labra Is Going Out on an Errand-labu~ • 03: Magical Change Idol! / I Despise My Tail! • 04: You Don't Even Need Magic?! / What Kind of Person Is Dad? • 05: Melonpan Carnival / And Everyone's Gone • 06: Who's the Snack Thief? / Defeat All the Ghosts! • 07: Sakutarō Adoption Plan / Garnet Has Arrived! • 08: Sweets Operation! / Sango's Sweet Shop • 09: I'll Become a Real Dog • 10: Petting Shop Paca~♪ / Earth's Destruction Paca~♪
Episode 11-20 11: Just Do It, Kappa • 12: I Want a Pet-labu~/ Jewel Watch Memories • 13: Aim! Jewel Castle / Sneak In! Jewel Castle • 14: We Are Jewel Pads / Swim! Jewelpets! • 15: A Wish for A Huge Bathhouse Comes True! / This Kind of Sushi Shop Is A No! • 16: The Island of Dr. S / The Fuerupet Is Number One! • 17: The Idol's Debut Is Fussy?! / A Star Is Born in the Jewel Café!? • 18: Magical Stamp Rally~ / The Stamp Empire Strikes Back • 19: Revenge! Ruby VS Luea / Give Me Crayons labu~! • 20: Uninvited Sister-! / Sango's Great Midsummer Change
Episode 21-30 21: Let Me Hear Your Voice / Ruby and Ruby • 22: Magical Bilingual Fluency!? / Sakutarō, Love in the Summer Festival!? • 23: The Freeloader Who Came From the Human World • 24: There Is No Sprout-labu~ / Seethrough Pet Fashion Show • 25: Ruby's Rival!? Granite • 26: Jewelbento Magical Change / Uncovered! The Secret of the Magical Fortune Telling! / Sakutarō's Magical Fairy Tale • 27: It Was the Fight of a Young Girl / It Was Too the Fight of a Young Girl • 28: The Story of Jewel Land's Worst Pet Who Multiplied Her Magic by 40 in 10 Minutes and Restored the Jewel Castle / Jewel Castle, Magical Training Camp from Hell! • 29: The Idol in Love • 30: My Own Big Brother... / Ruby and Luea's Decisive Battle, Mediterranean Style
Episode 30+ 31: The Hunt for Jewel Land's Treasure! / Invasion of the Pumpkin People! • 32: The Jewelpets Are Here! Everyone's Reunited / The Glasses Are a Part of Luna • 33: Have I Become a Magical Girl!? • 34: Au Revoir, Laura / Hello, Hollywood Dream! • 35: Can We Magical Change With the Cool Watch? / I Want a Dream for the Future labu~ • 36: I Hate Airi!? / Sakutarō Is Getting Married!? • 37: Jewel Flash of Love • 38: Premonition of a Goodbye • 39: Until We Meet Again
Jewelpet: Currently On the Run Episodes
VTEJewelpet Anime series
Jewelpet (anime) (2009) • Jewelpet Twinkle☆ (2010) • Jewelpet Sunshine (2011) • Jewelpet Kira☆Deco! (2012) • Jewelpet Happiness (2013) • Lady Jewelpet (2014) • Jewelpet Magical Change (2015)